Home / Projects / Understanding Social Media's Impact on Mental Health for Musicians Through Ethnographic Research
A qualitative research study based on interviews, diary studies, and digital observation, examining how musicians use social media to promote their creative work and what challenges they face.
For some of us, social media is merely a distraction or a place to stay in touch with friends. For today’s musicians and many other independent workers, it’s a necessity to stay relevant and find work.
Classmate Kyle Kisicki and I conducted a qualitative ethnographic research study, including a diary study, in-depth interviews, and digital observation, for INFO 649: Practical Ethnography for UX at Pratt Institute to examine how musicians use social media to promote their creative work and what challenges they face.
We summarized the study results in both a field guide booklet and presentation slides.
Pratt Institute - INFO-649
Practical Ethnography for UX
March - May 2022
6 weeks
Digital EthnographyUX ResearchDiary Study
For an earlier assignment for the same class, I completed an individual project focused on how musicians have begun to feel obligated to post selfies to promote their work — the trend known as "Face for the Algorithm." For this project, I focused mostly on observation of online behavior, and conducted some informal conversations with musicians on Instagram and Twitter to get a pulse for their feelings about it. The deliverable for that project was a brief explainer video, formatted for social media.
For the class's final project, we were asked to work with a classmate to create a field guide related to online behavior. Initially, we decided to focus on how queer creative workers use social media, and its impact on their careers and mental health. Early in the project, we changed our scope to focus on musicians (and broadened our scope to include all musicians, not just queer musicians).
We hoped to examine some of the labor required of creative workers to promote their work in the current social media landscape, the shortcomings and difficulties they encounter, and the workarounds they implement to make the most of these tools. We hoped to get a sense of what tools creative workers are using, how they use these tools, and the obstacles they encounter.
We completed two rounds of qualitative research: an initial diary study and follow-up interviews. We created an initial participant screener form in Google Forms to recruit participants and shared it on our own social media. Since we both shared community with musicians and found that most of our screener respondents were musicians, we decided to focus on musicians for our study. Because we were unable to compensate participants, we needed to focus on recruiting people who would be willing to help us with research for free.
Diary studies are a great research method for getting a sense of how people are feeling on a daily basis, or each time they complete a particular task, by asking them to complete diary entries on a regular basis.
We chose to use a structured format for each diary entry, which we built in Google Forms. We asked 7 participants to submit three entries each, each focused on a single social media post to one of their own accounts. Because of our time constraints (participants had about one week to complete their entries), we allowed participants to choose any three social media posts of their own, including past posts as well as posts made over the course of the study.
We summarized each participant's diary entries in a slide deck so we could review them easily and share the data with our classmates.
As part of our data analysis, we were tasked with creating an interactive workshop where our classmates would help us analyze the diary study data. We created an interactive Miro board, starting with an open-ended activity where participants would read through diary entries and create and organize sticky notes. Then, we asked each workshop participant to share one broader theme they noticed, and one quote they found particularly interesting or surprising.
Building off our diary study, we conducted 3 interviews based on the following script. Ideally, we would have liked to recruit 5–10 participants, but we were limited by both time constraints and lack of ability to compensate participants, even moreso than with our diary study, since interviews take more time and are more complex to schedule.
Across the diary studies and interviews, we took precautions to respect our participants’ privacy. We kept their personal information and handles private, offered to blur any faces that appeared in content shared, and asked for explicit permission to share their screenshots/posts (a checkbox in each diary submission asking if it’s okay to share a version of their screenshot without their username or face).
We summarized our research in a field guide booklet (with musicians in mind as our audience) and a presentation (for our class and professor), both of which I designed in Figma. The "field guide" format for the class assignment was fairly open-ended, and we decided a zine-like format would make the most sense to potentially reach musicians.