Home / Projects / Telling the Story of the Stranger Things Demogorgan at Formlabs
Telling the Story of the Stranger Things Demogorgan at Formlabs
Planning, concepting, producing, and publishing a multimedia content series.
As part of the content marketing team at Formlabs, I helped plan, concept, produce, and publish a multimedia content series about how Aaron Sims Creative, a visual effects studio in California, used Formlabs 3D printers to bring the concept of the Demogorgan monster from the Stranger Things Netflix series to life. Over the course of this project I:
- Researched the visual effects industry to familiarize myself with the audience and learn about the role emerging technology plays alongside traditional techniques in Hollywood
- Collaborated with the Formlabs in-house creative team on storyboarding and concepting before traveling to Burbank for the video shoot
- Conducted all on-camera interviews at ASC’s studio
- Provided feedback on the final video edit
- Planned the social media and email promotion for the video
- Wrote a longform blog post to accompany the video and provide additional context, to be published around Halloween and targeted to a more general interest audience
- Edited an interview transcript into a second blog post, targeted to creature and character designers
Working at Formlabs for five years had some parallels to what I imagine it would be like working for an agency — I often found myself switching contexts between disparate industries and audiences such as engineering and manufacturing, healthcare and dental, and entertainment and modelmaking. This was one of my first projects focused on entertainment and modelmaking, and was an exciting deep dive into how the creators behind popular culture work and think.
Team / client
Formlabs
Content Marketing
My role
- Market research
- Video strategy and concepting
- On-site customer interviews
- Blog writing
- Project management
Timeline
August – October 2017
3 months
Tools Used
- Asana
- Google Docs
- Figma
- Playbook UX
Content StrategyCreative StrategyVideo StrategyWriting
