A ✏️ writer, 💭 strategist, 🔎 researcher, and 🖋️ designer in 📍 Brooklyn, NY. I specialize in simple communication about complex products and processes for technical and creative audiences. 🧚🏻♂️
At the moment, I'm open to either part-time and contract work or a full-time role as a content strategist, content designer, UX writer, or product copywriter.
In May 2023, I completed Pratt Institute’s M.S. in Information Experience Design. After studying sociology and media studies as an undergraduate, I spent a decade working in the tech industry in content and product marketing.
With a critical but optimistic eye toward technology, I'm particularly interested in building meaningful, useful, and honest online experiences in an increasingly stressful and exploitative attention economy.
Recent Read: Palo Alto by Malcolm Harris
Let's work together!A grounded, strategic approach to content & product
Language has always been at the heart of how I interact with the internet, starting with hanging out in chatrooms and designing RPG sidequests, all the way to working with teams to launch and explain products.
I like working with organizations that value pragmatic, honest information: creating accessible, concise, and clear online experiences while still achieving an organization's strategic goals. I care about human impact: both the individual experience, and broader sociological trends.
The internet has been my playground since I was in middle school and hid in my room making websites for fun — I've been honing my content and design instincts for over 20 years. In a time of information overload and false truths, I still believe it’s possible to bring some of the spirit of the old internet back.
Content
- Content strategy
- Content design & UX writing
- Voice, tone, & nomenclature
- Information architecture
- Multimedia content
UX research
- Data analysis
- User interviews
- Survey design
- User testing
- Digital ethnography
- Personas & journey maps
UX design
- Wireframes
- Site maps & user flows
- Interactive prototypes
- UI design
Product & marketing
- Messaging & branding
- GTM strategy
- Copywriting & editing
- Content marketing
- Product launches
Featured Projects
Experience that informs every project
I found my way to UX after working my way through a variety of roles and industries. For ten years before I started my master's program, I worked in content strategy and product marketing for a video software company and a 3D printer company. I've done freelance work for a number of organizations.
- Untangling the complicated. I'm a problem solver. One of my first job interviews involved being closed in a room and tasked with building a JavaScript plugin when I barely knew JavaScript - I passed! As a product marketer, I've untangled complicated process issues, mediated interpersonal and inter-team dynamics, and found a way to make launches happen on tight timelines while keeping the team calm and grounded.
- Always interdisciplinary. Strict categorization often holds us back. In my academic education, I've always struggled to stay within disciplinary lines. Over time, I've learned to see this as a strength: I'm good at making connections between ideas and people across fields. I love finding opportunities to apply lessons and ideas from one discipline to another.
- Always human-centered. I've worked with industries including engineering, manufacturing, entertainment, medical, dental, and beyond. Even before I formally worked in UX, one of my favorite parts of working with a new industry was the research process and getting to know the people in that field and what they care about: from reading recent news and background from those fields, to talking to product managers, to interviewing users (in content roles, often for blog content or customer stories; in more product-centered roles, as more conventional user research).
- Working within scope. I used to get wrapped up in the research process easily, or spend too much time perfecting miniscule features. Leading hardware and software product launches on a tight timeline in my product marketing role taught me how to scope projects to fit the timeline and resources available, for myself and for the teams I was working with.
- Cross-functional communication. My years in product marketing taught me how to handle high-pressure internal communication and how to communicate and account for needs across many different teams, including product, engineering, marketing, sales, support, and manufacturing.
- Teaching as a means of learning. I helped build learning centers and resource libraries at both of my previous long-term full-time jobs, I've organized workshops and panels in my creative community, and most recently, I helped write Codecademy's new UX career path. I usually learn a lot from the process of teaching, and I enjoy working on educational content as a way to add something of value to the internet.