Resume / CV

Freelance Writing, Design, & Research

2020 — Present

Current and past clients include: Bubble, Lambda Labs, Area15, Recurrent Labs

UX/UI Content Contributor, Codecademy

2022 — present (part-time)

• Worked as part of a small team of contributors to create educational content for Codecademy's first-ever UX and design skill path
• Wrote content, developed projects, and conceptualized illustrations and applets for longer-form lessons Understanding the User, User Interactions and Flows, and Typography
• Outlined, scripted, and recorded voiceover and screenshare video content walking through project materials
• Wrote supplementary articles and documentation

Board Member, Aslice Foundation

2023 — present

M.S., Information Experience Design, Pratt Institute

2021 — 2023

• With distinction, GPA: 4.0
• Selected coursework: Usability Theory & Practice, Information Architecture & Interaction Design, Visual Communication & Information Design, Practical Ethnography for UX, Sustainable Interaction Design, Speculative Design, Audience Research & Evaluation

Design Writing & Research Summer Intensive, School of Visual Arts

2022 — 2022

Senior Product Marketing Manager, Formlabs

2018 — 2021

• Led hardware, software, and material product launches from GTM planning through messaging and internal enablement for new products, including major hardware releases Form 3, Form 3L, and Fuse 1
• Conducted generative and evaluative user research such as user interviews and usability testing alongside design, product, and sales enablement teams
• Coordinated with product and design teams to name new products and write software UX copy
• Created, edited, and coordinated product page, blog, email, and social content
• Adapting messaging and branding for new sub-brands for dental and healthcare industries
• Turned technical specifications from product and engineering into digestible assets to create cohesive internal and external campaigns on tight deadlines

Content Strategist, Formlabs

2016 — 2018

• Rapidly familiarized myself with 3D printing, digital manufacturing, medical/dental and other highly technical fields
• Interviewed customers and conducted industry research to create in-depth customer stories and document user motivations and needs
• Created, edited, and coordinated a wide range of content campaigns, including blog posts, podcasts, videos, social media, product copy, and sales enablement
• Established editorial processes and workflows, including localization into 6+ languages
• Led messaging for new product line tied to digital manufacturing conference, connecting product message and brand mission

Senior Engagement Strategist, Wistia

2016 — 2016

• Planned and executed content campaigns focused on lead generation, nurturing, engagement, and retention
• Collaborated with product, sales, success, and growth to determine content topics and needs
• Assisted with monthly reporting and content initiatives
• Ensured cohesion across campaign goals, brand voice, and user needs
• Managed automated campaigns in HubSpot to nurture leads from webinars, events, and on-site email signups

Content Strategist, Wistia

2011 — 2016

• Advanced from writing and editing blog to leading content, community, and social team
• Grew email subscriber list by 1900% and blog pageviews by over 100%
• Led several overhauls of blog design and content strategy
• Launched a library of learning videos and guides teaching video marketing and production
• Grew a close-knit, enthusiastic online community of video producers

Senior Editor, EARMILK

2011 — 2014

• Collaborated with executive team to discuss site direction, marketing initiatives, and staffing
• Hired and onboarded new writers and editors
• Led regular remote meetings
• Wrote event reviews, artist interviews, and a biweekly column

B.A., Cum Laude, Sociology, Communications & Media Studies, Tufts University

2007 — 2011

Activities and societies: WMFO Tufts Freeform Radio (Co-Publicity Director), Tufts Observer Magazine (Lead Artist, Art Director), Tufts University Concert Board (Co-Publicity Director), Outbreath Literary Magazine (Web Editor), Ears for Peers Support Line (Website Designer)